WEBSITES & DIGITAL MEDIA
The most important content for any business is a website. The adage, “you only get one chance to make a first impression” couldn’t be more true. Driving traffic to your website is only useful if customers can find what they need. Your website should immediately convey what you do and why you’re special. I work directly with designers to make sure text compliments the aesthetic and layout. Eye-catching design is merely lipstick if your website is cluttered with Redundant, Outdated & Trivial Information (aka ROT).
GRANTS & PROPOSALS
Grant funding is a great way to implement new ideas without incurring major financial risk, but the application process can be daunting. Funding institutions often enforce strict guidelines for applicants during both the pre and post award phases. I have extensive experience overseeing all aspects of multimillion awards, including the creation and collection of supporting materials. The secret ingredient to my success with grant applications is my ability to translate technical concepts into layman's terms.
MARKETING
PRESENTATIONS
– Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.
POLICY & PROCEDURES – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.
SURVEYS
The most important content for any business is a website. The adage, “you only get one chance to make a first impression” cou ldn’t be more true. Driving traffic to your website is only useful if customers can find what they need. If your website doesn’t immediately convey what you do and why you’re special, then you might need to revisit some branding. I work directly with designers to make sure text compliments the aesthetic and layout. Eye-catching design is merely lipstick if your website is cluttered with Redundant, Outdated & Trivial Information (aka ROT).
I draw on my program management background and utilize your existing resources to align ideas and data with your brand.